Well, the time for change has finally come – men do love watching soap operas. This statement breaks the old stereotype that soap operas are made exclusively for women audience. How can it be? Is it real? Well, the reason for this behavioral change lies within the change the content of these shows has recently undergone.
Did you know that the average Indian spends around 150 minutes watching the television shows during the day? From a recent survey that was conducted for TV's rating purposes it was established that around forty percent of the audience for entertainment channels over the last couple of years was male.
Furthermore, the amount of time men spend watching entertainment channels had increased by 25 percent according to Uday Shankar, the CEO of Star India. So the only reasonable conclusion from the above is that in order to keep up with the market new programs should be emerged on the entertainment channels in order not to miss the potential new audience.
Meanwhile enjoy watching wonderful soap opera on Imagine TV channel - Seeta Aur Geeta.
Did you know that the average Indian spends around 150 minutes watching the television shows during the day? From a recent survey that was conducted for TV's rating purposes it was established that around forty percent of the audience for entertainment channels over the last couple of years was male.
Furthermore, the amount of time men spend watching entertainment channels had increased by 25 percent according to Uday Shankar, the CEO of Star India. So the only reasonable conclusion from the above is that in order to keep up with the market new programs should be emerged on the entertainment channels in order not to miss the potential new audience.
Meanwhile enjoy watching wonderful soap opera on Imagine TV channel - Seeta Aur Geeta.
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