Although Punit Goenka is a son of the Zee TV owner, he is definitely an amazing individual. In fact, he was responsible for making Zee Entertainment Enterprises Limited (ZEEL) the second largest media company in India and that is something to be proud of whether you are a son of the owner or not.
Forty five percent of ZEEL revenues originate from subscriptions in India and abroad and considering that fact that around twenty percent come from paid TV subscriptions, it is quite impressive for an Indian broadcaster. ZEEL's expansion plan included the acquisition of profitable language broadcasting business, previously part of Zee News Limited.
Punit Goenka says that soap operas epoch has come to an end. If in the past soaps could run forever, now they last for 200 episodes or approximately 2 years.
Indian TV market is very competitive one so in order to stay on top of things; there is a need to follow current trends. Currently, 90% of TV content is outsourced, which does not necessarily make it cheaper. Goenka also says that in order to increase the revenue from Indian TV channels content needs to be localized (which means that Zee TV will have to adjust it to a local language).
Furthermore, the growth of language media will impact the texture of the TV market. Goenka believes that regionalization is the key to future success because languages of India are heterogeneous enough to increase channel numbers from 600 to 6000.
No comments:
Post a Comment